Rubik’s Cubes loses its 3D Trade Mark Registration.

The European court of Justice ruled that the Rubik’s cube is not entitled to trade mark protection.

With sales of over 400 Million units the Rubik’s Cube is possible one of the most well know toys. It’s up there with Monopoly on the scale of “timeless”. Recently the European Court of Justice has ruled that the 3D trade mark protection it has retained since the 1990’s is invalid. The European Court of Justice (ECJ) ruled that the cube's ability to rotate should be protected by a patent and not a trademark due to the moving parts within the cube.

The brand Rubik’s still stands however they no longer hold the monopoly to the shape and therefore it is open to use from other manufactures.